If You Build it, They Will Come. But at What Cost?
“What did it a single unit cost, fully loaded, to bring on that last partner or seller? If you don't know that number cold, you don't know if you have a business or a very expensive hobby that happens to be growing.”
Before You Scale, Listen
“That's the real lesson: listening to both sides of your marketplace is what makes it liquid, and efficient, in the first place. You can't design your way to density from a spreadsheet. You have to hear it from the people actually transacting on your platform.”

