Proof that the plan works after we leave.
Case Studies
Select a story below to read the full write-up.
Healthcare / MedSpa
Turning patient demand into predictable revenue
Acquisition Diligence
Assessing an SaaS/Services target for a strategic buyer
HVAC / Trades
Building an operating rhythm that scales crews
Healthcare / MedSpa
A multi-site MedSpa group rebuilds its growth engine
The challenge
A multi-location aesthetics and wellness group was growing on referrals alone. When a new, low cost competitor entered the market, they were uncertain whether to hold their premium pricing or move toward competitors' price points.
What we did
(1) Market and customer competitive assessment
Conducted pricing sensitivity assessment between new low-cost entrant’s base and client’s customer’s base
(2) New recurring cross-sell strategies
Focused on retaining high-end loyal customers through in-store upsell and membership, replacing a la carte pricing.
(3) Premium brand retention design
Shifted customers from transactional to membership-based model and added premium content workshops.
The outcome
20% revenue growth in 6 months while maintaining high client satisfaction
Acquisition diligence in a rapidly growing market
SaaS / Services
The challenge
A specialized digital services company was positioned in front of a significant market tailwind: new federal requirements are creating compliance deadlines for tens of thousands of state and local government entities and their technology partners. The company had nearly doubled revenue from 2023 to 2024 and offered a differentiated delivery model, but the opportunity needed to be weighed against increasing competition, declining near-term profitability, and significant founder dependency.
What we did
Conducted end-to-end commercial, financial, and operational diligence to determine both the attractiveness of the market and the target's ability to capture it, including:
Analyzed the regulatory landscape and addressable customer opportunity
Benchmarked the company against market leaders and boutique competitors
Assessed AI and automation as potential disruption risks
Reviewed customer contracts and recurring-revenue opportunities
Interviewed employees and reviewed customer interactions to understand delivery operations
Analyzed historical and annualized financial performance to identify margin and scalability risks.
The outcome
The diligence identified a compelling but execution-dependent investment opportunity. Regulatory changes were creating substantial new demand; at the same time, we identified material risks: operating expenses had risen significantly faster than revenue, annualized 2025 profitability had fallen, fixed-fee contracts created margin exposure, delivery capacity constrained scalability, and the planned departure of a highly involved founder created significant key-person risk.
The resulting recommendation was a “moderate buy” rather than an unconditional go/no-go: proceed based on the strength of the market opportunity and differentiated service model, while immediately addressing financial controls, founder knowledge transfer, operational scalability and governance. The diligence became both an investment decision framework and a roadmap for strengthening the business after acquisition.
Professional Services: Trades
A regional trades operator builds a scalable commercial motion
The challenge
A family-owned trades business had strong commercial demand but profit margins were slim unpredictable, lowering their operating income.
What we did
We completed a teardown of their customer and project-based profitability compared to their competitors and found that they were bidding on projects with no insight on the margin opportunity. This meant that some projects had margins as low as 10% and several that were even in the red.
We then realigned all bidding to focus on accounts with projects above the desired margin threshold, which meant improving the go-to-market motion, vendor relationships, and executing on deals with strong profitability.
The outcome
The company created a predictable forecast of higher-margin projects over the course of just 6 months, pulling up their operating income by double digits.