Team
Erin Braddock Guthrie
Founder and Principal
Erin is a strategy and value creation executive with 15+ years of experience identifying growth and operational opportunities and translating into measurable business results. She is a former McKinsey Engagement Manager, Microsoft Cloud & AI Senior Director, and Uber General Manager with experience spanning technology, SaaS, healthcare, pharma, and public-sector organizations. Her track record spans growth strategy, pricing, margin improvement, GTM, digital transformation, operating-model redesign, and AI-enabled business transformation.
Erin holds degrees from Stanford University (BA) and University of Michigan Ross School of Business (MBA)